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Beauty Writing and Editing: Intro
Taught by a beauty editor for Glamour, Lucky, and Teen People
Course Details
Beauty editors are the do-everything glamazons of the magazine industry. One morning you may interview a big name actress about her obsession with liquid eyeliner, and then after lunch with a PR person, you spend your afternoon resolving the proper credit and caption of a new lipgloss. The perks are great (you'll never actually buy shampoo again). The hours are long. But beauty departments are all hands on, all the time. You learn everything -- from running photo shoots to writing and editing copy to going on market appointments, product launches and press trips. In this course, you'll learn the difference between being a self-proclaimed "beauty-product junkie" and a discriminating beauty editor, how to find great interview sources, and how to make your beauty writing come alive and not sound like instructions on a shampoo bottle. In this class, you will learn about: By the end of the course, you will have: Admission requirements:
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Instructor BioLori Bergamotto's Courses Beauty Writing and Editing (Class starts September 2) ![]() Lori was beauty director at Teen People, where she wrote and edited all of the beauty pages and did TV for major outlets. Prior to this, she served as both beauty assistant and assistant beauty editor at Glamour and asociate beauty editor and senior beauty editor at Lucky. She has been a featured style expert on TV with appearances on FOX, MTV, VH1, E!, CNN, CBS's Early Show, NBC's Weekend Today, and iVillage Live, as well as local NY network affiliates, including WNBC, WCBS, WABC, WPIX and NY1. Testimonial My style of beauty writing has drastically improved upon taking this class. Lori really opened my eyes not only to highly effective beauty writing, but also to the industry itself. She also provided valuable tools and tips for breaking into this tough industry. --Lee Buttery,"Lori Bergamotto was very enthusiatic and encouraging. Her expert knowledge of the field was extremely helpful and we got lots of insider hints. I highly recommend her class." --Donna DeRosa "I loved the Beauty Writing and Editing course -I learned a lot of insider information that I would have had no way of knowing otherwise, and made some great contacts who can potentially help me with my career in the future." --Denise Oliver "From this point on, I'll always be on the lookout for course Lori is teaching. She is not only an approachable and friendly instructor, but truly cared about each person in our class. Throughout the class, each student felt comfortable to learn from Lori and each other in an environment made possible with Lori's professionalism and sincere personality. She had great, constructive feedback both on assignments and in the chats. I truly enjoyed the course and working with Lori." -- Quinn Donnelly |
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--Lee Buttery,




